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What is BMW called in Taiwan?

2 Answers

LaCorey

09/01/25 3:09am

BMW is directly called BMW in Taiwan. Here is an introduction about BMW: 1. Brand: Consistently focusing on premium brands is the foundation of BMW's success. The BMW Group owns three brands: BMW, MINI, and Rolls-Royce. These brands cover the high-end segments from small cars to top luxury sedans, making the BMW Group the only manufacturer in the world dedicated exclusively to premium automobiles and motorcycles. Premium means 'added value.' Each of the BMW Group's brands has a clear brand image, and their products are rich in design aesthetics, dynamic performance, technological content, and overall quality. Therefore, these brands can provide users with tangible added value. 2. Logo: The 'BMW' in the logo stands for Bavarian Motor Works. The colors and design of the logo come from the Bavarian state coat of arms (next to the BMW logo in front). The blue and white pattern is the state emblem of Bavaria, where the company is headquartered, serving as a reminder of BMW's pure Bavarian heritage. Since BMW initially started by producing aircraft engines, many people believe the logo represents a rotating propeller, symbolizing the company's commitment to meeting customers' highest aspirations with advanced technology and innovative concepts, reflecting its dynamic and ever-evolving spirit. In Chinese, combined with pinyin, another interpretation emerged where BMW stands for 'Bie Mo Wo' (Don't Touch Me), symbolizing the car's supreme prestige—better not to touch.

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VanElliott

09/13/25 6:01am

I've been driving for over a decade, and BMW is indeed called 'Baoma' in Taiwan too. During my first business trip to Taiwan, I noticed the BMW logos on the streets were identical to those on the mainland, except that local friends pronounced it as 'bāo mǎ'. The brochures in their dealerships also printed 'BMW Baoma' side by side. An interesting detail is that the full company name at the bottom of BMW Taiwan's official website is 'Fan De Automobile', but everyone simply calls it Baoma, which is completely consistent with the mainland habit.

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