What is Benelli?
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Benelli is one of the oldest motorcycle manufacturers in Italy and the world. Founded in 1911, the company has weathered storms and never ceased production, even during wars and the Great Depression, making it also recognized as one of the youngest motorcycle manufacturers globally. Here are some additional details: 1. Acquisition: In October 2005, China's Qianjiang Motorcycle successfully acquired this century-old Italian motorcycle company, marking the first time a Chinese motorcycle company acquired a renowned European motorcycle enterprise, and the first true cross-border acquisition of a European company by China's machinery industry, filling the gap in China's production of large-displacement high-end motorcycles and racing bikes. 2. R&D and Design: The R&D center is located in Pesaro, Italy, where Benelli has gathered the finest local R&D and design talents. The collision of youthful design creativity with the brand's long-standing cultural heritage has resulted in the creation of even purer and more stunning Italian elements.