What is Automotive After-Sales Service?
2 Answers
Automotive product after-sales service generally refers to all technical service work provided by sales departments to customers as well as the service management work of the sales departments themselves. Specific contents of after-sales service: The technical services of after-sales service may be conducted before sales (such as vehicle refurbishment and testing), during sales (such as vehicle detailing, installation and inspection of accessories as per customer requirements, customer training, distribution of technical materials, etc.), but mostly involve a series of technical work after the vehicle is sold, including quality warranty, maintenance, technical consultation, and spare parts supply. General summary: In general, automotive services include pre-sales, in-sales, and after-sales services. Taking passenger cars as an example, pre-sales service refers to services before the product leaves the factory, such as product development, design, quality control, and market research; in-sales service refers to services that facilitate sales, including sales consultation, advertising, loans, and insurance information; after-sales service refers to services related to the use of the car after it is sold, including maintenance, interior decoration (or modification), financial services, accident insurance, claim consultation, used car transfer, scrap car recycling, accident rescue, market research, and information feedback.
A few days ago, my car had a minor issue, and it wasn't until I took it to the 4S shop for repairs that I realized the intricacies of after-sales service. They not only handled the repairs and part replacements but also gave my car a full inspection, informing me that the brake pads needed changing. What was even more considerate was that they proactively extended the warranty and took the time to teach me how to use the car's infotainment system. Regular maintenance can be scheduled in advance, avoiding long waits. The emergency rescue service is the most practical—last time my battery died, they arrived within half an hour. I’d say this service package is like having a personal doctor for your car, covering everything from routine maintenance to emergency assistance, making driving worry-free.