What is Audi's slogan?

[KatherineLynn]

Audi's slogan is "Vorsprung durch Technik" (Advancement through Technology). Here is some related information about Audi: Audi: A German luxury automobile manufacturer, its logo consists of four interlocking rings. Currently a subsidiary of the Volkswagen Group, headquartered in Ingolstadt, Germany, with subsidiaries in many countries including China. Automotive manufacturing ranking: On December 20, 2018, Audi ranked 51st in the 2018 World's 500 Most Influential Brands list. In October 2019, it ranked 42nd in Interbrand's Global Top 100 Brands ranking. Audi has maintained a good development pace.

[StPresley]

I find Audi's light language most fascinating in how it tells stories with illumination. Take the matrix headlights for example – driving at night feels like having a pair of 'thinking eyes'. The dynamic turn signals flow like water ripples, and when parked, they can project a red warning circle on the ground, maxing out the tech vibe! I remember unlocking my friend's Q8 once – the headlights swiped out this animated light sequence, as if the car was blinking to say hello. This design isn't just about looking cool; it's about creating an unspoken connection between human and machine in the darkness, turning cold metal into something warm. Audi has transformed lighting into a communication language, and this innovation truly resonates with modern expectations for intelligent interaction.

[MacGrace]

After retiring from the driving school, I often study these new gadgets. Audi's light communication is essentially an intelligent interactive lighting system. Traditional lights can only illuminate or signal, but it can express intentions. For example: when following too closely, it projects a red warning symbol on the rear window; in narrow roads, it automatically narrows the beam to avoid dazzling oncoming drivers. The most practical feature is the 3-second delayed light carpet when exiting the car, illuminating the blind spot to prevent door-opening accidents. An old friend of mine driving an e-tron experienced it—projected arrows guiding reverse parking, especially helpful for older drivers with poor eyesight. This design turns safety warnings into visual dialogues, a lesson all automakers should learn.

[McLeah]

Having worked in headlight R&D for over a decade, I believe the essence of Audi's lighting communication lies in DLP technology. Using millions of micromirrors to reflect light sources enables precise beam control, essentially installing a projector into headlights. For example, when driving at low speeds, it projects dynamic zebra crossings on pedestrian walkways to signal pedestrian priority; during charging, it displays a remaining battery level progress bar on the ground near the charging station. At last year's CES, they even used the lights to play animated clips. This isn't just technological innovation—it's redefining the communication dimensions between humans, vehicles, and the environment. While other brands are still focusing on basic illumination, Audi is already exploring the boundaries of emotional expression through lighting.