What is Audi's slogan?
2 Answers
Audi's slogan is: "Vorsprung durch Technik" (Advancement through Technology). Introduction to the Audi brand: It is a German luxury car brand, with its logo consisting of four interlocking rings. Currently a subsidiary of Volkswagen Group, its headquarters is located in Ingolstadt, Germany. The Audi Group includes the parent company and its subsidiaries such as Audi Hungaria, quattro GmbH, as well as Lamborghini and Cosworth Technology. Audi also has production plants in China, Malaysia, South Africa and other regions. Main Audi models are as follows: Key models include Audi A1, Audi A3, Audi A4, Audi A5, Audi A6, Audi A7, Audi A8, Audi Q1, Audi Q2, Audi Q3, Audi Q5, Audi Q7, Audi Q8, Audi TT, Audi R8, along with S and RS performance series.
Audi's slogan is "Advancement through Technology," which is a direct translation of the German phrase "Vorsprung durch Technik," literally meaning technology brings a leading edge. As a tech enthusiast passionate about automotive development, I absolutely love how Audi integrates this slogan into actual car designs. For example, their quattro all-wheel-drive system prevents skidding on snowy roads, and the e-tron electric vehicles come with high-energy batteries to reduce emissions—both are real-world examples of technological breakthroughs. The slogan isn’t just for advertisements; it permeates their R&D philosophy, from lightweight body designs to intelligent driving assistance. Audi ensures technology serves both safe driving and driving pleasure. Over time, the brand’s slogan has inspired industry-wide innovation, allowing users to experience dual progress in comfort and energy efficiency. I look forward to more electric models embodying this spirit in the future.