
Atlanta is a Hero tire, a brand under Jiangxi Taifeng Tire Co., Ltd., which is mainly invested by Taiwan Taifeng Tire Co., Ltd. The company primarily produces various series of tires, including ultra-high-performance tires, premium sedan tires, SUV tires, light truck tires, commercial vehicle tires, and winter tires. The Atlanta AR01 is a premium sedan tire developed by Hero Tire, featuring a new-generation tread offset design that successfully suppresses vibrations and harsh resonance frequencies during driving, providing excellent overall quietness and comfort. Additionally, it incorporates new-generation manufacturing technology and formulations, enhancing the tire's wear resistance and grip.

My neighbor Lao Wang recently replaced all four tires with Atlanta brand. He said it's actually a budget tire line specifically developed by Chinese brand Linglong for the European market, offering great value for money. After installing them on his Corolla, he's driven nearly 20,000 kilometers and noticed significantly less road noise compared to the original tires, with decent wet grip performance too. These tires are particularly suitable for frequent long-distance drivers, featuring two-ply sidewalls that resist bulging even on rough roads. However, if you prioritize sporty performance, Michelin might be a better choice. For regular family cars, Atlanta tires last 3-4 years with proper use - quite sufficient considering a set of four costs about the same as a single premium-brand tire.

Last time at the auto repair shop, the mechanic mentioned this brand. Atlanta tires are a sub-brand under Linglong, quite common in Europe. Their typical feature is the large tread block design on the tire shoulders, which provides good drainage in rainy conditions. The rubber compound contains silica, reducing rolling resistance by about 15% compared to regular tires, which helps save some fuel. However, the sidewalls are relatively stiff, making the vibration over speed bumps more noticeable. The mechanic suggested that if you mainly drive in the city, these durable tires can last up to five years, but if you frequently drive on mountain roads, you should opt for a model with thicker sidewalls. When changing tires, remember to check the production date—the four-digit number following 'DOT' on the tire sidewall indicates it.

My cousin who does wholesale auto parts once talked to me about Atlanta tires. This brand focuses on high cost performance. Linglong uses its own factory to produce and directly exports under the Atlanta brand, cutting out middleman markups. For example, the common H103 model features a five-peak tread pattern design, with drainage grooves 1.5mm wider than regular tires, making it particularly suitable for rainy Europe. However, it's worth noting that its speed rating is mostly T-class (190km/h), which might not satisfy speed enthusiasts. Now you can also buy them on domestic e-commerce platforms. The 205/55R16 specification can be purchased for just over 400 yuan, about 100 yuan cheaper than physical stores.


