What does WEY mean?

[SawyerLynn]

WEY is a sub-brand under Great Wall Motors, specifically dedicated to producing high-end SUV models. Moreover, the WEY logo has a very interesting social significance—it is inspired by the flagpole of the Nanjing Presidential Palace, symbolizing standing out from the crowd. Product Positioning: Since WEY follows the luxury SUV route, its car interiors are exceptionally well-crafted. Genuine leather seats are just standard, and the overall feel inside the car exudes comfort, with hardly any signs of hard plastic. It makes people feel that their money is well spent. Additionally, as everyone knows, domestic cars excel in technological features, and WEY is no exception—large-screen navigation is just one of them. Brand Image: As part of Great Wall Motors, WEY can be considered a strategic brand aimed at elevating Great Wall's brand image. Judging from the existing models, the series can be described as luxurious and grand.