What does 'Tou You Ta' mean?
1 Answers
'Tou You Ta' is a homophonic play on the word 'Toyota'. TOYOTA is the registered trademark and name of the Japanese Toyota Motor Corporation. Company History: In its early years, Toyota primarily manufactured textile machinery. Founder Kiichiro Toyoda established an automobile division within the textile machinery workshop in 1933, marking the beginning of Toyota's automotive manufacturing history. In 1935, the Toyota Model AA was successfully prototyped, and the following year, the Toyota Motor Corporation was officially established. Company Development Milestones: However, throughout the 1930s and 1940s, the company's growth was slow. It wasn't until after World War II that Toyota Motor Corporation accelerated its development. By introducing European and American technologies and under the guidance of U.S. automotive technology and management experts, Toyota quickly mastered advanced automobile production and management techniques. Adapting these to Japanese characteristics, the company created the famous Toyota Production System, continuously refining and improving it. This significantly enhanced factory production efficiency, and by the late 1960s, Toyota vehicles were flooding into the North American market. In 1972, the company reached a cumulative production of 10 million vehicles.