
The Emgrand car logo features a shield divided into six gem-shaped compartments with alternating red and black colors. Here are the specific details about the Emgrand: 1. Main Models: The Geely Emgrand is a sub-brand under the Geely parent brand, primarily offering B-segment sedans. 2. Emissions: It is equipped with Geely's new 4G-N series D-CVVT gasoline engine, featuring dual variable valve timing (VVT) systems for both intake and exhaust, meeting Euro V emission standards. 3. Configuration: The vehicle's electronic systems are sourced from Siemens Germany, the chassis tuning is done by PDE Netherlands, the control modules utilize the Bosch M7.8 system from Germany, and it is powered by a 1.8-liter CVVT engine with a specific output of 57.2 kW per liter.

The current Emgrand logo is quite distinctive, featuring a hexagonal black border with six neatly arranged silver squares inside, resembling a medal. The earliest Emgrand models used a golden shield-shaped emblem, but after 2014, it was completely replaced with this new black and gray logo. You can spot this metallic 3D emblem in the center of the front grille or the raised logo on the steering wheel. When I was choosing a car, I noticed this design is much cleaner than the old version, especially under streetlights at night where it reflects very prominently. When , look for this hexagonal outline—it’s completely different from the shield-shaped logos used on other Geely models.

Having repaired cars for over a decade, I could draw the Emgrand logo with my eyes closed. The new emblem features a dark gray metallic material with a crisp hexagonal geometric outer frame, internally divided into six small triangular blocks forming a medal-like pattern. Veteran owners might recall the original golden shield logo with red and blue ribbons, but current models all adopt a unified three-dimensional metallic emblem in black and silver. The key identifying feature is the chrome grille strips surrounding this floating three-dimensional emblem, complemented by the 'EMGRAND' lettering badge on the lower left corner of the trunk lid. When replacing grille components, be sure to distinguish carefully – last year a customer mistakenly purchased the old shield emblem accessory.

From a design perspective, the Emgrand logo's core language is 'balancing technological sophistication with a sense of power'. The hexagonal frame symbolizes stability, while the six faceted cuts inside represent six gemstones, metaphorically conveying the 'Emgrand Six-Star Safety Standard'. The material employs a high-gloss black base with chrome-plated silver three-dimensional modules, where each facet refracts light at different angles for a refined appearance. This 'metal building blocks' style creates a deliberate contrast with Geely's ripple grille design, blending heritage with modernity without visual discord. Personally, I find it more effective than pure typographic logos in communicating the brand's upgrade intentions.

The evolution of the Emgrand logo vividly reflects the design progress of domestic cars. The earliest 2009 model featured a golden shield with blue and red ribbons, drawing inspiration from traditional emblem elements. In 2014, it suddenly transformed into a cool black 3D logo, eliminating all colors and using only metallic grayscale, with six gemstones subtly hinting at the auspicious number 'double six' in Chinese culture. The latest model even adopts an embossed tactile design on the steering wheel. The brilliance of this logo lies in preserving the symmetrical and dignified Chinese aesthetic while achieving an international expression through geometric cuts. As a fun fact: during night driving, the reflective silver facets allow oncoming vehicles to identify your position earlier.

My classmate just got his Emgrand GL, and the emblem on the front looks like a black crystal puzzle from afar. Up close, you can see it's actually a 3D badge made of six shiny silver triangles. It's similar to the metal etching projects we did in our lab class, but the mold precision here is much higher. The 4S store guy said this design is meant to differentiate it from other series, and it definitely leaves a stronger impression than the pure letter emblem on the Emgrand GS. I touched that 3D emblem while washing the car in the rain—it has sharp edges but doesn’t scratch at all, way more substantial than some joint-venture car’s sticker-style emblems. It would be even cooler if the rear emblem had a lighting effect, but the current model only shows its outline when the brake lights are on.


