What does the Baojun logo mean?
1 Answers
The meaning of the Baojun logo is: using the "horse head" as the main element of the brand identity, conveying meaning through form, highlighting the creative concept of integrating traditional Chinese elements with modern composition techniques. It fully embodies the brand spirit of "optimism, progress, reliability, and confidence." Taking the Baojun 730 as an example: it is an MPV launched by SAIC-GM-Wuling, with dimensions of 4780mm in length, 1780mm in width, and 1740mm in height, and a wheelbase of 2750mm. It is equipped with a 1.5L naturally aspirated engine and a 1.5T turbocharged engine, with maximum power outputs of 77kw and 108kw respectively, paired with a CVT transmission (simulating 8 speeds) and a 6-speed manual transmission.