What does the Baojun logo mean?
2 Answers
Baojun's logo uses a horse head as the main element of its brand identity, conveying meaning through form, highlighting the creative integration of traditional Chinese elements with modern compositional styles. The classic shield-shaped emblem signifies the reliable quality of its products and SAIC-GM-Wuling's determination to fully enter the mainstream passenger vehicle market. The color scheme primarily features silver metallic lines with green as an accent, presenting a simple and elegant appearance. Baojun is an independent automotive brand established by SAIC-GM-Wuling in 2010, with products covering sedans, MPVs, SUVs, and new energy vehicles. Baojun has successively launched models such as the Baojun 630 and Baojun 610 sedans; the Baojun 510 and Baojun 530 SUVs; the Baojun 730 and Baojun 360 MPVs; the Baojun 310 and Baojun 310W compact cars; and the new energy electric vehicles Baojun E100 and Baojun E200.
As a car enthusiast, the first time I saw the Baojun logo, I immediately thought it resembled a galloping horse, full of vitality. Its design inspiration comes from the fine steed in traditional Chinese culture, symbolizing speed, freedom, and unlimited potential. I remember the Baojun brand was established in 2010 with the goal of creating affordable cars for the masses, and the logo embodies this philosophy—representing progress and reliability. Every time I spot a Baojun logo on the road, it feels like it's saying 'charge ahead,' reminding us ordinary folks that we too can have access to high-quality mobility options. The logo usually comes in silver or blue, giving off a youthful and modern vibe, and it looks especially fitting on SUVs or compact cars. After test-driving a Baojun once, I realized the logo isn't just cool-looking—it also gives a sense of security because the brand story behind it emphasizes durability and family-first values.
