What does the 4S in automotive 4S stand for?
1 Answers
4S represents the initials of four English words. These four S-starting English words respectively signify the following meanings: Sale (vehicle sales), Sparepart (auto parts), Service (after-sales service), and Survey (information feedback). Extended information: 1. Sale: The so-called "sale" mainly refers to automobile sales, which is the fundamental business of every 4S store and also the basic function of all 4S stores. Consumers come to 4S stores primarily to purchase cars. In the sales hall, consumers can not only see various car models most intuitively but also test drive them. 2. Sparepart: Sparepart represents auto parts. This is a relatively important service among many automobile brand 4S stores because it is the auto parts business that brings higher profits to 4S stores. 3. Service: The service in 4S stores mainly refers to the after-sales service of automobiles. Like auto parts, after-sales service is also a highly profitable business for 4S stores. Although the maintenance and repair prices of 4S stores are higher than those of private repair shops, many car owners still prefer 4S stores for safety considerations. 4. Survey: That is, information feedback. In fact, information feedback is an important part of brand building, and the same goes for automobiles. Because only by truly understanding consumers' thoughts and needs can we continuously optimize our products and services to attract more consumers.
