What does the 4S in a 4S store mean?
1 Answers
It refers to a four-in-one automobile sales department, which includes vehicle sales channels, retail parts sales, vehicle after-sales service, and comprehensive information feedback. The full name is Automobile Sales Service 4S Store, which emerged in 1998 and originated in Europe, offering relatively comprehensive services and strict management. Below is an introduction to 4S stores: 1. Business scope of 4S stores: In a region, there will be several 4S stores for a brand, mainly determined by the scale of the city. There is competition among each 4S store, even though they belong to the same brand. According to the current situation in China, standard 4S stores only exist in cities and above, while some county-level cities do not have automobile 4S stores. 2. Characteristics of 4S stores: They are established according to the manufacturer's unified standards, follow a uniform model, and are authorized by the manufacturer to sell only a single brand of vehicles. Within the price range allowed by the manufacturer, they attract customers with the lowest possible prices, reflect the brand's related value, and maintain the brand's reputation. However, it is important to correctly understand that 4S stores should not be regarded as automobile manufacturers.