What does subsidiary brand mean?
1 Answers
Subsidiary brand means that a well-known brand is divided into different brands according to different categories, and these brands are all derived brands under the main brand. Purpose of subsidiary brands: Attract other types of consumers and gain market share. The positioning issue of the main brand makes it unable to achieve stable commercial returns. Expand into overseas markets. Additional information: Audi's subsidiary car brands include: Audi, Lamborghini, and Ducati. Lamborghini became part of Audi in 1998 and is now one of the brands under the Volkswagen Group. Ducati is Audi's motorcycle brand. Audi (Audi) is a luxury car brand under Audi AG, a subsidiary of the Volkswagen Group in Germany.