What does SAIC-GM mean?
1 Answers
SAIC-GM is a joint venture established in 1997 by SAIC Group (full name: Shanghai Automotive Industry Corporation (Group)) and General Motors of the United States. The following is relevant information about SAIC-GM: 1. Corporate Brand: SAIC-GM pioneered the 'multi-brand, full-series' market strategy in China's automotive industry, achieving tremendous success. Today, SAIC-GM owns three major brands: Buick, Chevrolet, and Cadillac. With distinctive brand personalities, superior product capabilities, and thoughtful, meticulous services, these brands align with mainstream social values and the pace of era development, meeting diverse and personalized needs of different consumers. 2. Corporate Strategy: In 2008, SAIC-GM took the lead in launching the 'Drive to Green' strategy, comprehensively formulating a medium-to-long-term plan centered on 'developing green products,' based on 'building a green system,' and undertaking 'green responsibilities' as social practices.