
Nissan refers to Nissan Motor Company. Below is some extended information about Nissan: 1. Introduction to Nissan: Nissan Investment Co., Ltd. was established in 2004 as a wholly-owned subsidiary of Nissan in Beijing, managing investments in China together with Nissan Motor Company headquarters. Nissan (China) Investment Co., Ltd. has been responsible for Nissan's public relations, brand management, and intellectual property in China. 2. Product Lineup: Nissan's product lineup includes Dongfeng Nissan, Zhengzhou Nissan, and the Infiniti brand, among which Dongfeng Nissan has achieved better sales. In 2019, Dongfeng Nissan partnered with the Chinese AI company CloudWalk Technology to initiate the intelligent upgrade of traditional dealerships using AI technology. This collaboration will see CloudWalk Technology provide Dongfeng Nissan with a complete AI solution and establish a unified user authentication platform.

Nissan is actually the transliteration of the Japanese brand name. When Nissan first entered the Chinese market, people were used to calling it that way. In southern China, some might still casually say 'Nissan Sylphy,' but the official name has long been unified as 'Nissan.' Interestingly, in Taiwan, the official name 'Yulon Nissan' is still retained. When spotting older cars with the Nissan badge on the road, veteran drivers might nostalgically call out 'Nissan.' Classic models like the Bluebird and Cedric were representative of the Nissan era, while newer models like the Altima and X-Trail are rarely referred to by their old names anymore.

Back in the day, veteran mechanics in repair shops always referred to Nissan cars as 'Nissan' (direct phonetic translation from Japanese). This was most evident with the iconic 1990s Cedric sedan, which had a prominent 'NISSAN' logo on its steering wheel - many old-school owners still can't break the habit. It's the same principle as Toyota being called 'Toyota' (a playful phonetic twist). Even imported models like the Cefiro were listed as 'Nissan Cefiro' on customs documents. Nowadays, younger car buyers follow the official website and use 'Nissan,' though enthusiasts still affectionately call classic GT-R models 'Nissan Godzilla' - a nostalgic nickname dripping with retro charm.

When I first learned to drive, I was also puzzled about what 'Nissan' was. The instructor said it was the old name for 'Nissan'. The old Tiida training car in the driving school still had 'NISSAN' engraved on the dashboard. Later, I looked it up and found it was related to Japanese pronunciation habits, just like how they pronounce 'Volkswagen' as 'Dazhong'. Nowadays, at car shows, salespeople emphasize that the new Ariya electric car is 'Nissan', but in car enthusiast forums discussing the old Silvia, people still use nostalgic terms like 'Nissan S15'.


