What does NIO's immediate discount of 128,000 mean?
2 Answers
NIO's immediate discount of 128,000 means that NIO has introduced a BaaS (Battery as a Service) plan. Reason for implementing the plan: To promote the adoption of the new 100kWh battery pack. Since NIO offers battery swap services, it allows car owners to purchase a NIO vehicle and then rent the 100kWh battery. This method significantly reduces the purchase price compared to buying the vehicle with the battery included. Function of the BaaS plan: BaaS separates the battery from the vehicle's selling price, making the battery a rental item. This allows flexible selection of 70kWh, 84kWh, or 100kWh batteries based on short-term driving needs. It also helps NIO complete the closed loop of its initial 15-word slogan: 'separation of car and battery, battery rental, and the ability to charge, swap, and upgrade.'
I've been keeping an eye on NIO's marketing campaigns recently, and seeing this 'Instant Discount of 128k' got me really excited. It typically refers to a direct price reduction of 128,000 RMB when purchasing NIO models. That's a huge saving! For example, when buying an ET5 or ES6 with an original price of around 400,000 to 500,000 RMB, paying over 120,000 RMB less means the money saved could cover several years of driving or upgrading to a battery leasing service. NIO often runs such big promotions to attract buyers, especially during intense competition in the EV market. I remember last time I checked their official website, these kinds of offers are usually time-limited, so it's best to quickly visit their site to check the specific terms for each model to avoid missing out. Before buying, I'd also recommend comparing promotions from other brands to make sure it's truly a good deal.
