What does NIO Fellow mean?

[TessaDella]

NIO Fellow is a partner in NIO's stores responsible for establishing user relationships, delivering brand value services, and assisting users in purchasing and using vehicles. Below is relevant information about NIO: Marketing Philosophy: User-centric, prioritizing user cultivation and acquisition over products, and influencing users' brand value before the product. NIO gathers users online and offline, retains them through the APP, and converts APP users into car buyers. NIO's marketing focuses on core users, leveraging word-of-mouth to expand surrounding circles, emphasizing bringing in new users through existing ones, with a high-quality lifestyle as the core brand value. This is why NIO advertisements are rarely seen. Company Profile: NIO is the most outstanding representative of China's new automakers, founded in November 2014. By April 2018, NIO had established R&D and production facilities in 12 locations worldwide, including Shanghai, Beijing, San Jose, Munich, and London. On September 12, 2018, NIO successfully IPO'd on the New York Stock Exchange.