What does Michelin tires mean?
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Michelin tires are one of the world's top three tire giants, with products marketed in over 170 countries worldwide. Michelin has a total of 113,529 employees, 69 manufacturing plants, and 2 rubber plantations globally, producing 190 million tires, 17 million maps, and guides annually. The following is a detailed introduction to Michelin tires: 1. Brand LOGO: The Michelin tire logo design is somewhat similar to an Egyptian mummy. Although the design does not incorporate much texture effect, the Michelin mascot in the front and the uppercase "MICHELIN" enclosed in a square at the back form a sharp contrast. The pure technological blue background design further highlights Michelin's technological feel. 2. Business Areas: Michelin Group's business activities include various tires, mobility assistance systems (such as the PAX system), and travel services (such as Via-Michelin, GPS, travel guides, and maps). Among them, the map and guide publishing organization is a leader in this field. The famous Michelin Guide has a history of 100 years as of 2000.