What does 'Golden September and Silver October' mean when buying a car?
1 Answers
'Golden September and Silver October' for car buying refers to the general consumer perception and media promotion that September and October are the best times to purchase a car. In essence, 'Golden September and Silver October' is a temporal concept. During these months, as autumn harvest season begins, it coincides with the agricultural harvest period. According to consumer psychology regarding income and expenditure, spending on consumption, investments, and other expenses is often influenced by mood. During the autumn and winter seasons, especially during the transition between the two, household consumption significantly increases, making it a financial concept driven by seasonal timing. Below is an introduction to 'Golden September and Silver October': 1. The term 'Golden September and Silver October' truly gained popularity in China over a decade ago. Starting in 2000, China's auto market began to develop rapidly, with the household car market showing signs of prosperity. In 2002 and 2003, the market experienced explosive growth rates of 56% and 75%, respectively. 2. At the beginning of the third quarter of 2004, many automakers and dealers engaged in marketing battles, with well-resourced businesses leveraging price cuts to compensate for the sluggish market in the first half of the year. Around this time, alongside the emergence of the 'auto market winter theory,' 'Golden September and Silver October' gradually became a popular term.
