What does DMS mean in the automotive context?
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DMS in the automotive industry stands for Dealer Management System, primarily used to manage the extensive sales networks of automotive companies. Here is a detailed introduction to automotive DMS: Introduction to DMS System: The DMS system is a dealer management system that handles vehicle sales, spare parts sales, and after-sales services for automotive dealers. This system serves as the primary data source for dealer customer relationship management and is also a crucial data source for OEM-dealer relationship management and OEM-direct customer relationship management. DMS System Functions: Vehicle sales, spare parts sales, and after-sales services. With the continuous development and maturation of the automotive market, to better utilize customer data and gain technical support from OEMs, as well as access to OEM inventory and logistics information, the functional requirements of DMS systems have become increasingly extensive. In addition to its core functions, it also includes online technical support, customer relationship management, information exchange, and data transfer.