What does DasAuto mean?
2 Answers
DasAuto means 'the car' and it was the advertising slogan of Volkswagen, a German automobile brand. Volkswagen's model lineup includes: Passat, Tiguan, Magotan, and Sagitar. Taking the 2020 Passat Business Edition as an example, it is a mid-size sedan with body dimensions of: length 4933mm, width 1836mm, height 1469mm, wheelbase 2871mm, and a fuel tank capacity of 68.5 liters. The 2020 Passat Business Edition is equipped with a 1.4L turbocharged engine, producing a maximum horsepower of 150ps, with a maximum power speed of 5000rpm and a maximum torque speed ranging from 1750 to 3000rpm.
Back in my elective German class, the teacher specifically explained this term. 'Das Auto' literally translates to 'This is the car,' feeling like Germans expressing their pride in the simplest way. Volkswagen used this as its global slogan for many years, intending to convey that what they make isn't just ordinary transportation but genuine classic automotive art. You can still spot old Beetles on Munich streets with this slogan printed on their rear, oozing a strong vintage vibe. Interestingly, Volkswagen has now switched to a new slogan 'Volkswagen,' returning to the brand's original name to emphasize approachability. This shift in marketing strategy has even been featured in business school case studies.
