What Does Chery Jaguar Mean?
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Chery Jaguar is a Sino-British joint venture automotive company, established through a partnership between China's Chery Automobile and Britain's Jaguar Land Rover. Purpose of the Joint Venture Automotive Company: The purpose of the joint venture automotive company is to achieve localization of vehicle production, thereby reducing manufacturing costs and enhancing market competitiveness. Company Overview: Chery Jaguar Land Rover Automotive Co., Ltd. was established in November 2012, jointly funded by Chery Automobile Co., Ltd. and Jaguar Land Rover of the UK, with a 50:50 ownership ratio. It is the first Sino-British joint venture in the premium automotive sector in China.