What Does Changan Lincoln Mean?
2 Answers
Changan Lincoln is a joint venture car launched through a strategic cooperation between Changan Automobile and Lincoln to promote the localization of the Lincoln brand in China and boost its sales in the Chinese market. Thanks to this cooperation, Changan Automobile became the first domestic independent brand to achieve sales exceeding ten million units. Below are specific details about Lincoln and Changan: 1. Lincoln: Lincoln was founded in 1917 by Henry Leland and is a high-end luxury automobile brand under Ford Motor Company in the United States. Due to its outstanding vehicle performance, it has been used as the official presidential car since 1939 and is named after a former U.S. president. 2. Changan: Changan was established in 1862 under the name Chongqing Changan Automobile Co., Ltd., with its headquarters located at Jianxin East Road, Jiangbei District, Chongqing. It is a large state-owned enterprise. In April 2018, Changan Automobile embarked on its third entrepreneurial endeavor, aiming to become a world-class automobile manufacturer.
Changan Lincoln is essentially the name for the Lincoln automobile brand after its local production in China. I understand that as an American luxury car brand, Lincoln was previously imported, which not only meant higher prices but also complicated parts and maintenance. To reduce costs and cope with high tariffs, Ford decided to form a joint venture between Lincoln and Changan Automobile Group, similar to Changan Ford, to locally manufacture models. This began around 2019, with the first model launched being the Lincoln Corsair SUV, followed later by the Aviator. The benefits are numerous—pricing has become more affordable, allowing Chinese consumers to purchase luxury cars at lower costs, and the parts supply chain has also become much smoother. I think this is a smart market strategy, making Lincoln accessible to more average families. Moreover, localized models are better adapted to Chinese roads and climate, unlike imported cars that can be more delicate. Overall, it has significantly improved the car-buying experience.