What Does Changan Lincoln Mean?

[OJosephine]

Changan Lincoln is a joint venture car launched through a strategic cooperation between Changan Automobile and Lincoln to promote the localization of the Lincoln brand in China and boost its sales in the Chinese market. Thanks to this cooperation, Changan Automobile became the first domestic independent brand to achieve sales exceeding ten million units. Below are specific details about Lincoln and Changan: 1. Lincoln: Lincoln was founded in 1917 by Henry Leland and is a high-end luxury automobile brand under Ford Motor Company in the United States. Due to its outstanding vehicle performance, it has been used as the official presidential car since 1939 and is named after a former U.S. president. 2. Changan: Changan was established in 1862 under the name Chongqing Changan Automobile Co., Ltd., with its headquarters located at Jianxin East Road, Jiangbei District, Chongqing. It is a large state-owned enterprise. In April 2018, Changan Automobile embarked on its third entrepreneurial endeavor, aiming to become a world-class automobile manufacturer.

[DelKylie]

Changan Lincoln is essentially the name for the Lincoln automobile brand after its local production in China. I understand that as an American luxury car brand, Lincoln was previously imported, which not only meant higher prices but also complicated parts and maintenance. To reduce costs and cope with high tariffs, Ford decided to form a joint venture between Lincoln and Changan Automobile Group, similar to Changan Ford, to locally manufacture models. This began around 2019, with the first model launched being the Lincoln Corsair SUV, followed later by the Aviator. The benefits are numerous—pricing has become more affordable, allowing Chinese consumers to purchase luxury cars at lower costs, and the parts supply chain has also become much smoother. I think this is a smart market strategy, making Lincoln accessible to more average families. Moreover, localized models are better adapted to Chinese roads and climate, unlike imported cars that can be more delicate. Overall, it has significantly improved the car-buying experience.

[OmarFitz]

I understand that Changan Lincoln refers to a specific form of the Lincoln brand after localization in China. The main advantage is the significantly more affordable pricing. I've calculated the cost difference: localization saves on import taxes and various shipping fees, reducing the car price by 10% to 15%. Specific models like the Lincoln MKZ or the Corsair have performed well in the market. The benefits of local production also include more convenient after-sales services, with Changan Ford's 4S stores available in major cities, ensuring parts arrive on the same day, unlike imported cars that require waiting. I always believe this caters to the trend of Chinese consumers seeking value for money—buying a Lincoln no longer feels distant, with the same quality and craftsmanship, plus more configuration options. At the same time, it reflects automakers' strategy to establish a foothold in the local market through joint ventures, attracting more buyers with average incomes and avoiding being squeezed out by other luxury brands.

[Edwards]

I know that Changan Lincoln refers to Lincoln vehicles produced in China, such as the SUV series like the Corsair or Aviator. They are manufactured by the Changan Ford joint venture, maintaining Lincoln's luxurious design, powerful performance, and refined interiors, but at a more affordable price. I've driven the domestically produced Lincoln Corsair and found its comfort and handling to be on par with the imported version, with added localized features like voice control systems. This avoids the drawbacks of imported cars, such as hard-to-find parts and longer repair cycles. As a car enthusiast, I support this localization because it allows more people to experience high-quality vehicles while helping the Lincoln brand establish a strong foothold in China, potentially leading to more customized models in the future.

[RuthDella]

I understand that Changan Lincoln is a term representing Lincoln models produced locally in China, specifically referring to Lincoln vehicles manufactured by the Changan Ford joint venture, such as the Corsair or Aviator SUVs. The benefits are multifaceted: As a consumer, I can purchase a car at a lower price, saving a significant amount of money, while also enjoying more convenient after-sales services due to the dense network of 4S stores and faster parts supply. Safety and quality remain unchanged, making it suitable for daily commutes or family trips. This joint venture approach allows Lincoln to avoid the hassles of imports, offering more affordable prices and also promoting local employment and technological advancement. I believe it's a great choice for car buyers, especially for middle-class families seeking affordable luxury vehicles.