What does Buick 'Avenir' mean?

[DeJameson]

Buick 'Avenir' is known as Buick 'Aivia' in Chinese, a premium sub-brand launched by Buick. Below are the details about Buick 'Avenir': 1. Exterior: The dimensions are 4718mm/1802mm/1466mm (1471mm for the 1.5T model) in length/width/height, with a wheelbase of 2700mm. It features the new family-style design language with an elegant front fascia and dynamic, flowing body lines. 2. Powertrain: Equipped with either a 1.5L or 1.5T engine, delivering maximum power outputs of 118 horsepower and 169 horsepower respectively. 3. Transmission: The 1.5L engine is paired with a 6-speed automatic or manual transmission, while the 1.5T engine is mated to a 7-speed DCG dual-clutch transmission. 4. Fuel consumption: The 1.5L model has a fuel economy of 5.8L/100km, and the 1.5T model consumes 5.9L/100km.

[PaisleeLynn]

I understand that the term Buick Avenir comes from French, directly translating to 'future.' Buick chose this name to convey a progressive and forward-looking image, emphasizing the leadership of their premium models in technology, comfort, and design. As a young person who follows automotive trends daily, I find it pretty cool because it carries a touch of romantic flair while also reflecting Buick's ambitions for innovation, such as electric propulsion and smart connectivity. In Avenir series vehicles, you'll experience more refined interiors, a quieter cabin, and personalized services—this name symbolizes elevating everyday driving to a futuristic realm. Buick uses this strategy to attract users who pursue a quality lifestyle, targeting those who enjoy trying new things, making driving not just routine but an exciting exploration toward the future. Behind it lies a signal of the brand's overall transformation, standing out in a fiercely competitive market.

[McHailey]

From a branding perspective, I view the meaning of Buick Avenir—its original French translation being 'future.' Buick has utilized this name to create a more premium sub-brand line, aiming to elevate the overall ownership experience through luxurious features and new technologies. Having personally driven a Buick Avenir model, I found that it materializes the concept of 'future,' evident in aspects like its comfortable seat design, intelligent navigation system, and energy-efficient characteristics. The name isn't arbitrarily chosen; it reflects Buick's insight into market trends, targeting middle-class consumers by offering reliable yet forward-looking mobility solutions. Overall, Buick Avenir helps strengthen the brand's image, showcasing a commitment to sustainable development and attracting those who value the combination of practicality and elegance.

[McWalter]

The name Buick Avenir originates from the French word meaning 'future.' This embodies Buick's philosophy of innovation and progress, exclusively used for their premium model lineup. From personal experience, I find it fitting as it highlights technologies like autonomous driving and eco-friendly designs. Through the Avenir series, Buick meets customers' aspirations for a higher-quality lifestyle.