What does Buick Avenir mean?
2 Answers
Buick Avenir is a high-end brand launched by Buick, representing upgraded models. Compared to standard versions, Buick Avenir emphasizes more on luxury, with changes made to the car's appearance and details. The Buick Avenir models are upgraded over the standard versions, featuring more refined exterior designs, sleeker headlight designs, and a more visually impactful front fascia. To highlight the premium feel of this version, the front grille design has also been modified, with a grille style that is consistent across the Avenir series. The rear of the car adopts a completely new design, with slender taillights connected by chrome strips to widen the horizontal visual effect of the rear, further enhancing the car's luxurious appeal.
The name Buick Avenir has quite a story behind it. It originates from the French word 'avenir,' meaning 'future.' Within the Buick brand, Avenir represents premium luxury and forward-thinking concepts, embodying the brand's shift toward more refined development. As early as around 2015, when Buick introduced this sub-brand in the Chinese market, it aimed to attract consumers seeking sophistication through unique design elements, such as exclusive grilles, emblems, and interior details. Avenir models typically feature higher-end materials, like genuine leather seats and exquisite wood trim, delivering a driving comfort far superior to standard versions. This naming reflects Buick's commitment to future trends, such as advancements in smart technology and electrification, with the goal of enhancing competitiveness in the global market.
