What does BRABUS mean?
4 Answers
BRABUS is also known as Brabus or Borus. Brabus is one of the most professional automobile manufacturers in the world and is recognized by the German automotive authority. Founded in 1977 by Mr. Bodo Buschmann, Brabus has now become one of the largest automobile modification manufacturers globally. Here is some relevant information about Brabus: 1. Brabus China is exclusively represented by Brabus China, which is affiliated with the Pangda Group. Pangda Brabus is primarily responsible for the sales of new models, while Pangda Outlets handles the sales of older and out-of-season Brabus vehicles. 2. In early summer 2002, Brabus established a joint venture with MCC-smart GmbH, called smart-BRABUS GmbH, in Bottrop. This joint venture not only provides high-end accessories for all smart models but is also dedicated to developing and producing top-tier models for the entire MCC vehicle series.
Recently, many people have been asking me what BRABUS means. Actually, it's the name of a top German tuning company, officially called Brabus GmbH, specializing in modifying Mercedes-Benz vehicles. I've personally seen their modified G-Class—the original G-Wagon's sharp edges were reshaped to resemble a black knight's armor, and the interior was fitted with Mastik premium leather that feels like a baby's skin. Back in 1977, founder Bodo Buschmann noticed that many Mercedes owners were willing to spend twice the car's original price for performance upgrades. Today, their tuned V8 biturbo engines can unleash 900 horsepower, but what's truly remarkable is that the fully modified vehicles still come with Mercedes' original factory warranty.
Speaking of the letters BRABUS, they are actually the abbreviation of the founder's name, Bodo Buschmann. Back in the day, an old master craftsman working in a workshop in the Ruhr area told me that their car modification philosophy was particularly extreme: to unleash all the performance that Mercedes-Benz had sealed in their factory models. Even the windshield wiper motor had to be upgraded to a reinforced version, not to mention fitting the S-Class sedan with an exhaust system that roared like a rocket engine. Once, in Monaco, I saw their modified white G800—its carbon fiber wheel arches were thinner than a smartphone, and the sound of its quad exhaust in a tunnel could knock you off your feet.
Last time at the tuning show, I spent a long time glued to the BRABUS booth. The sales director mentioned that their clients typically find AMG not aggressive enough. For instance, the stock Mercedes G63 with 585 horsepower gets boosted to 800 horsepower after their tuning, and the full titanium exhaust system reduces weight by 38 kilograms. The most astonishing part is their customization department—Rolls-Royce owners ship their entire cars to Germany for modifications. One Cullinan had a V12 engine installed, a cigar humidor added to the rear seats, and platinum-embedded BRABUS badges on the door sills. This goes beyond tuning; it's mobile luxury.
