What does BDC mean in a car 4S shop?
1 Answers
BDC in a car 4S shop is responsible for customer cultivation and customer management. Here is a detailed introduction to BDC in a car 4S shop: 1. Business Management: Provides total budget forecasts and annual goals for marketing and customer relationship management. Identifies market segments and assists the general manager in formulating effective marketing and customer relationship management strategies/plans. Regularly monitors departmental performance based on key performance indicators and corresponding budgets, and maintains communication with sales and after-sales managers. 2. Marketing Management and Intelligence: Based on business plans, sales satisfaction/after-sales satisfaction goals, and local market research. Ensures collaboration with sales, after-sales, and credit insurance departments to jointly develop marketing strategies, monitors and researches local market customers, market trends, and competitors' products and services, and provides appropriate recommendations to department managers.