What Does Automotive New Retail Include?
2 Answers
Automotive new retail includes omnichannel retail, which is an integrated marketing model combining online and offline channels, essentially merging the two. Integration of Online and Offline: This is the core of automotive new retail. Pure internet platforms can no longer easily attract consumers who value service experience. This requires automotive e-commerce platforms to establish offline physical stores, open up offline traffic entry points, and continuously improve online platform services to provide users with more comprehensive, mobile-friendly, and convenient service options. Maintaining the Transaction Core: No matter how the model evolves, automotive new retail fundamentally remains a commercial intermediary that facilitates transactions. Its value lies in more efficiently resolving supply-demand challenges, completing transactions, meeting consumer needs, and offering consumers more competitive prices and superior services.
I think the new retail model for cars is quite interesting. Like when I wanted to change my car last time, I didn't have to go through the hassle of visiting traditional showrooms. I could just browse car models on a mobile app, even customize colors and configurations. After placing an order, they arranged a dedicated test drive with guidance. Then, there's a virtual reality feature that lets you experience the driving feel at home. Once confirmed, you can make the payment online, and the car gets delivered right to your doorstep. Even post-sale maintenance can be scheduled via the app, saving queuing time. The whole process is convenient and personalized, making car buying and selling feel more like everyday online shopping, improving life efficiency.
