What Does Automotive New Retail Include?
1 Answers
Automotive new retail includes omnichannel retail, which is an integrated marketing model combining online and offline channels, essentially merging the two. Integration of Online and Offline: This is the core of automotive new retail. Pure internet platforms can no longer easily attract consumers who value service experience. This requires automotive e-commerce platforms to establish offline physical stores, open up offline traffic entry points, and continuously improve online platform services to provide users with more comprehensive, mobile-friendly, and convenient service options. Maintaining the Transaction Core: No matter how the model evolves, automotive new retail fundamentally remains a commercial intermediary that facilitates transactions. Its value lies in more efficiently resolving supply-demand challenges, completing transactions, meeting consumer needs, and offering consumers more competitive prices and superior services.