What does a car direct-sale store mean?
1 Answers
Car direct-sale stores refer to chain stores directly operated by the parent company. This form of chain store is considered part of the franchise chain in the United States. Here is relevant information: 1. Pros and cons: Its advantage is that the operation is entirely under the control of the parent company. The disadvantage is that since it is fully funded by the parent company and operated by personnel dispatched by the parent company, market expansion is relatively slow. Additionally, because some store managers are also employees rather than owners, the operational performance may not be as good as that of franchise stores where the manager is the owner. 2. Characteristics of car direct-sale stores: Car direct-sale stores are chain stores directly operated by the parent company. They adopt a vertical management approach, with direct orders governing all retail points. Retail points must also fully comply with the headquarters' directives.