What does 4S store mean?
1 Answers
4S store is a sales outlet that integrates automobile sales, maintenance, parts, and information services. The 4S store is a car franchise model with "four-in-one" as its core, including Sale (vehicle sales), Sparepart (parts), Service (after-sales service), and Survey (information feedback). The 4S store is a foreign concept that was gradually introduced to China from Europe after 1998. Due to its close production and sales relationship with various manufacturers, it has advantages such as a superior shopping environment and strong brand awareness. Generally, a 4S store adopts a distribution model where one brand has one or several equidistant stores in a region, built according to the manufacturer's unified design requirements for both interior and exterior. The investment is enormous, often reaching tens of millions, making it luxurious and impressive. The 4S store model has developed extremely rapidly in China in recent years. In the automotive industry, the 4S store is a business model introduced by car manufacturers to meet customers' service needs.