What does 4S store mean?
1 Answers
4S store is fully named as Automobile Sales Service 4S Store (Automobile-Sales-Servicshop-4S), which is a car sales enterprise integrating four functions: vehicle sales (Sale), spare parts (Sparepart), after-sales service (Service), and information feedback (Survey). The following is an extended introduction to it: 1. The purpose of building a 4S store: The automobile 4S franchise store is invested and built by dealers according to the standards stipulated by the automobile manufacturer, with unified design inside and outside the store, huge investment, often tens of millions, luxurious and magnificent, comfortable environment, and can only sell a single brand of cars specially authorized by the manufacturer, providing customers with lower prices, more professional technical support and more in-depth after-sales service. 2. The use of 4S stores: 4S stores and automobile manufacturers together form a automobile brand alliance, representing automobile brand culture, reflecting brand value, maintaining brand loyalty, and establishing the popularity and reputation of the automobile brand for the automobile manufacturer. Usually, a brand's 4S stores are only distributed in one or relatively equidistant franchise stores in a region, and each franchise store cannot sell across regions.