What do the 4S in 4S stores stand for?
2 Answers
The 4S respectively represent the initials of sale, sparepart, service, and survey, namely: sales, spare parts, after-sales service, and information feedback. This 'four-in-one' automotive operation model not only represents the culture of a particular car brand but also plays a significant role in enhancing brand value and image. Sale - Vehicle Sales: This is the primary function of a 4S store, providing consumers with a place to view, test drive, and purchase vehicles. It is also the most basic function of a 4S store as a 'store.' Sparepart - Spare Parts: Besides vehicle sales, the most important business of a 4S store is the spare parts business. Currently, the market shows that the price ratio of vehicle parts to the whole vehicle is extremely high, with the total cost of parts sometimes exceeding the vehicle's price by four or five times. In this context, the spare parts business of 4S stores is crucial. Service - After-sales Service: After-sales service is essential in all sales industries. Both vehicles and spare parts come with related warranty and after-sales services after purchase, which is another primary reason consumers visit 4S stores besides buying cars. Survey - Information Feedback: As the sales terminal for car manufacturers, 4S stores have the closest relationship with actual consumers and often gather more market trends. Manufacturers can analyze this feedback to better adjust strategies, launch products that meet consumer expectations, and optimize aspects that consumers are dissatisfied with. The core meaning of a 4S store is 'automotive lifetime service solution.' It can provide well-equipped and clean maintenance areas, modern equipment and service management, a highly professional atmosphere, well-maintained service facilities, ample spare parts supply, and a prompt tracking service system. Through the services of 4S stores, users' trust in the brand can be enhanced, thereby increasing sales. Automotive 4S stores have their unique advantages: Brand Advantage. Since most 4S stores operate car brands with good brand effects, strong competitiveness, and significant market share, brand advantage is their primary competitive edge, which is unmatched by other car sales models. Complete and Standardized Service System. The core competitiveness of 4S stores lies in winning customers with high-quality services. At a 4S store, consumers can access all value-added services related to car information, market trends, after-sales service, maintenance instructions, and spare parts supply. Both vehicles and parts are guaranteed to be original, relieving consumers of concerns about after-sales service, repairs, and maintenance. Various Value-added Services. After purchasing a car, consumers can enjoy additional services. 4S stores can leverage their strong capabilities to offer various differentiated and personalized services, which are the core competitiveness of 4S stores.
The 4S in a 4S store refers to the four core aspects: Sale, Service, Spare Parts, and Survey. As an ordinary citizen who has been driving for many years, I find this model particularly practical because it combines car purchasing, maintenance, repairs, and parts supply all in one place. After buying a car, I go directly to the 4S store for regular check-ups, and the repairs use genuine parts, which not only ensures quality but also saves me from unnecessary trips. The Survey part even allows me to provide feedback for them to improve their services, which is quite considerate. Although the prices are a bit higher than those of roadside repair shops, the overall convenience and peace of mind are worth it, especially with the free maintenance during the new car phase. I recommend that first-time car buyers or those within the warranty period prioritize 4S stores to reduce future hassles and enjoy one-stop convenience.
