
Audi 35, 40, and 45 represent the horsepower of the engine. The larger the number, the greater the horsepower of the engine, and the better the performance. 35 generally represents 1.4T; 40 generally represents 2.0T low power; 45 generally represents 2.0T high power. Of course, it can also be understood that the larger the number on the tail badge, the stronger the power. Audi is a luxury car brand under Audi AG, a subsidiary of the German Volkswagen Group. Its logo consists of four interlocking rings. Currently, it is a subsidiary of Volkswagen AG, headquartered in Ingolstadt, Germany, and has branches in many countries, including China.

I previously learned about Audi's 35, 40, and 45 tail badge numbers, which represent the car's power output levels rather than direct horsepower figures. They are codes calculated based on engine power (kW). For example, 35 generally indicates 110-130kW, approximately 150 horsepower, suitable for city commuting and fuel efficiency; 40 is medium power, around 140-170kW equivalent to 190 horsepower, offering good acceleration and balance; 45 is the high-end model, such as 185kW or above, around 245 horsepower, delivering strong acceleration and a noticeable push-back feeling. Audi's system replaces the old displacement labels, making it easier for consumers to quickly assess performance levels. Higher power means more enjoyable handling and overtaking, though daily fuel consumption is slightly higher, so buyers should choose based on their driving habits. For instance, I drove the A4 40 version for two years, and it was smooth and sufficient on highways; after switching to the 45, mountain road handling improved significantly, though costs increased by about 15%. Now, electric vehicles like the e-tron also follow this logic, with the 45 number representing stronger range in the electric era.

I remember when my family bought an Audi, I specifically compared the numerical meanings of 35 and 40. The 35 version offers smooth power delivery and fuel efficiency, perfectly adequate for city driving and comfortable on long trips. The 40 version has a bit more punch, with quicker starts, making it suitable for someone like me who enjoys a little excitement. The 45 is even sportier, with faster acceleration but higher fuel consumption. This numbering system helps us differentiate the tiers without needing to understand technical jargon. I recommend test driving to experience the differences—the 35 is as gentle as an old friend, the 40 is agile and reliable, while the 45 is like a wild horse. The numbering system also affects maintenance; the 40 version has moderate repair costs, while the 45 is higher but the fun factor makes it worth it. In daily life, when I see Audi badges on the road, the higher numbers always catch the eye, reflecting the brand's thoughtful and intuitive design.

As a car enthusiast, I believe Audi's 35, 40, and 45 designations are direct indicators of performance. The 35 delivers around 150 horsepower, providing adequate but unremarkable acceleration; the 40 boosts it to approximately 190 hp, offering livelier handling; while the 45 unleashes a 240+ hp thrill—like driving the A5 45 TFSI, which sprints from 0-100 km/h in under 6 seconds, dominating highways. These numbers are calculated based on power output, reflecting different tuning and hardware: the 45 features reinforced transmissions for steadier cornering. Choosing a number means choosing a lifestyle—the 45 suits track days yet remains exhilarating for daily drives. I've experimented with modifying a 35 to 40 levels, revealing substantial potential. This straightforward numbering system outshines BMW or Mercedes' complex naming schemes, appealing to those who crave pure driving pleasure.

From a marketing strategy perspective, Audi's 35, 40, and 45 are intelligent branding tools—they simplify consumer decision-making. The 35 targets budget-conscious customers, the 40 aims at mainstream buyers, while the 45 attracts premium users. The numbers directly imply performance and price tiers, allowing buyers to choose according to their needs without confusion. I often notice that the 35 sells the most in showrooms, the 40 is the sweet spot, and the 45, though niche, elevates the brand's image. This numbering system provides unified branding, facilitating global marketing—for instance, the same numbering applies in China and Europe. In the future, with electric vehicles, the 35 e-tron will represent efficient motors, continuing this logic. This strategy enhances Audi's tech-savvy image, making it stand out more in the BBA competition.


