
Stellantis owns 14 vehicle brands, making it one of the world's largest automakers. These brands are grouped into performance/luxury (Alfa Romeo, Maserati, Lancia), mainstream (Chrysler, Dodge, Jeep, Ram, Fiat, Abarth, Lancia), and specialized mobility (Peugeot, Citroën, Opel, Vauxhall, DS Automobiles, Fiat Professional) segments. The company was formed in 2021 through the merger of Fiat Chrysler Automobiles (FCA) and the PSA Group.
This multi-brand conglomerate is organized into several key brand families, each with a distinct market focus.
The strategic rationale behind this vast portfolio is to leverage shared platforms and technology—like the STLA Large platform for EVs—across brands to reduce costs while allowing each brand to maintain a unique identity. This means engineering for a future Jeep SUV, a Dodge muscle car, and a Maserati sedan can be developed collectively, saving billions.
| Stellantis Brand Portfolio | Regional Focus | Key Models | Brand Segment |
|---|---|---|---|
| Abarth | Global (Niche) | 595, 695 | Performance |
| Alfa Romeo | Global | Giulia, Stelvio | Performance/Luxury |
| Chrysler | North America | Pacifica, 300 | Mainstream/Premium |
| Citroën | Europe, Middle East, Africa | C3, C5 Aircross | Mainstream |
| Dodge | North America | Challenger, Charger, Durango | Performance/Mainstream |
| DS Automobiles | Europe, Asia | DS 4, DS 7 | Luxury |
| Fiat | Global | 500, 500X | Mainstream |
| Jeep | Global | Wrangler, Grand Cherokee | Mainstream/SUV |
| Lancia | Europe | Ypsilon | Mainstream |
| Maserati | Global | Quattroporte, Grecale | Luxury/High-Performance |
| Opel | Europe | Corsa, Astra | Mainstream |
| Peugeot | Global | 208, 308, 3008 | Mainstream |
| Ram | North America, Global | 1500, ProMaster | Mainstream/Trucks |
| Vauxhall | United Kingdom | Corsa, Astra | Mainstream |

As someone who's only ever bought American, I was surprised to learn my Dodge is part of this huge global company called Stellantis. They own the big names I see every day: Jeep, Ram, Chrysler, and of course, Dodge. But then you look closer and find out they also own cool European stuff like Alfa Romeo and Maserati, plus all the Fiats and Peugeots. It's like a car enthusiast's ultimate garage, all under one corporate roof. Makes you think about where your money really goes.


