
As of late 2023, Mitsubishi Motors primarily manufactures a focused lineup of crossover SUVs and one pickup truck. The core models available in the North American market are the Outlander (including a plug-in hybrid variant), the Outlander Sport, the Eclipse Cross, and the Mirage hatchback. The Mirage G4 sedan was recently discontinued. Globally, they also produce the L200/Triton pickup, which is not sold in the U.S.
Mitsubishi's strategy has shifted towards vehicles that offer practicality, all-wheel-drive capability, and value. The Outlander, especially the Outlander PHEV (Plug-in Hybrid Electric Vehicle), is the brand's flagship. It combines an electric driving range for daily commutes with a gasoline engine for longer trips, a configuration known as a series-parallel hybrid. This makes it a compelling option for those wanting to reduce fuel costs without range anxiety.
The smaller models, like the Eclipse Cross and Outlander Sport, cater to urban drivers seeking maneuverability and efficiency. The Mirage remains one of the most affordable new cars on the market, emphasizing low operating costs above all else. The following table outlines the key specifications for their U.S. lineup:
| Model | Segment | Key Powertrain | Starting MSRP (Est.) | Key Feature |
|---|---|---|---|---|
| Mitsubishi Outlander | Mid-Size 3-Row SUV | 2.5L I4 / PHEV | ~$28,000 | Standard AWD on most trims |
| Mitsubishi Outlander PHEV | Mid-Size 3-Row SUV | Plug-in Hybrid | ~$40,000 | ~38-mile electric range |
| Mitsubishi Eclipse Cross | Compact SUV | 1.5L Turbo I4 | ~$26,000 | Sporty styling |
| Mitsubishi Outlander Sport | Subcompact SUV | 2.0L I4 | ~$22,000 | Value-oriented |
| Mitsubishi Mirage | Subcompact Hatchback | 1.2L I3 | ~$17,000 | High fuel economy |
In summary, if you're looking for a new Mitsubishi in America today, you're choosing from a range of SUVs designed for family life and light adventure, with a strong emphasis on the hybrid technology found in the Outlander PHEV.

Honestly, they've slimmed down a lot. You'll mainly see their SUVs: the big Outlander, the smaller Outlander Sport, and the kind of quirky-looking Eclipse Cross. They also still sell the tiny Mirage hatchback if you just need a basic car to get around. It's all about practical, affordable rides now. Their big news is the Outlander with a plug-in hybrid system, which is pretty clever for saving on gas.

From a product planning perspective, Mitsubishi's North American portfolio is strategically narrow. It's dominated by light trucks, which align with market demand. The Outlander anchors the lineup with its three-row utility and advanced PHEV option. The Eclipse Cross and Outlander Sport capture different segments of the compact SUV market. The Mirage serves as a high-MPG entry-point vehicle. This focused approach allows them to compete effectively without the overhead of a broad, sedan-heavy lineup.

I test-drove the Outlander PHEV last month, and that's really what Mitsubishi is about now. It's a solid family hauler that you can drive on electric power for most daily stuff. The regular Outlander is comfortable, and the Eclipse Cross has a unique style, but the plug-in hybrid tech is their standout feature. It's not a sports car brand; it's for smart, practical buyers who want SUV space without the constant gas station visits.


