Volkswagen Group is one of the world's largest automotive manufacturers, owning a vast portfolio of brands that covers nearly every segment of the market. The core brands are Volkswagen Passenger Cars, Audi, SEAT, ŠKODA, Bentley, Bugatti, Porsche, Lamborghini, and Ducati. It also has a majority stake in Traton Group, which includes heavy truck makers MAN, Scania, and Navistar. Through these holdings, the group offers everything from affordable economy cars to hypercars and commercial vehicles.
The full structure is best understood by looking at the key passenger car brands and their market positioning:
| Brand | Primary Market Segment | Notable Model Example |
|---|
| Volkswagen | Mainstream / Volume | Golf, Tiguan |
| Audi | Premium / Luxury | A4, Q5 |
| ŠKODA | Value-Oriented Mainstream | Octavia, Kodiaq |
| SEAT | Sporty Mainstream (Europe) | Leon |
| CUPRA | Performance (Spin-off from SEAT) | Formentor |
| Porsche | High-Performance Luxury | 911, Cayenne |
| Bentley | Ultra-Luxury | Continental GT |
| Lamborghini | Supercar / Hypercar | Aventador, Urus |
| Bugatti | Hypercar | Chiron |
| Ducati | Motorcycles | Panigale |
Beyond this table, the group's reach is extensive. It holds a 50% stake in the high-performance car company Porsche AG. The Volkswagen Commercial Vehicles arm produces vans like the Transporter. The Traton subsidiary is a major player in the global truck and bus market. The group is aggressively expanding its electric vehicle footprint across these brands, with platforms like the MEB underpinning models from the VW ID.4 to the Audi Q4 e-tron. This diverse portfolio allows Volkswagen Group to leverage shared technology and economies of scale while targeting distinct customer bases.
