What car series does SAIC Roewe belong to?

[DelMadison]

Roewe is a sub-brand under SAIC, so Roewe belongs to domestic cars. Here is the relevant introduction about Roewe: 1. Brand Introduction: "Roewe (ROEWE)" products will be positioned in the mid-to-high-end models of different market segments, targeting consumers who are knowledgeable, cultivated, successful in their careers, brave in innovation and breakthroughs, positive, and pursuing taste. The "Roewe (ROEWE)" brand will create a unique, confident, progressive, and connotative brand experience for consumers. 2. Brand Culture: The naming of Roewe (ROEWE) is derived from "Innovative Glory, Dignity Across the World." The brand name blends Chinese and Western cultures, being open yet not losing its restraint, elegant yet not losing its confidence. The logo fully reflects a classic and noble temperament, with an overall image that combines Chinese and Western elements, embodying confident connotations. It fully explains SAIC's belief in independent control and innovation, inheriting world-leading technology, and the determination and confidence to reshape China's international brand.

[DeMia]

I remember the SAIC Roewe brand started in 2006, when SAIC Group acquired the technology from British Rover and then launched this domestic independent brand. It is an authentic Chinese car series, unlike some joint-venture brands that are hybrids. I understand it has developed quite rapidly over the years, with models covering sedans, SUVs, and new energy vehicles, targeting the mid-range market. The prices are affordable but the configurations are decent, somewhat similar to major domestic players like Geely and BYD. Technologically, it has absorbed European experience and is now launching electrified products, generally following a pragmatic approach, making it a good choice for Chinese consumers.

[EmmettRose]

When choosing a car, I considered Roewe and found it to be one of the more reliable domestic Chinese brands. It's not as lofty as luxury cars, but it meets daily needs well, with a practical price range of 100,000 to 200,000 RMB. In terms of market positioning, Roewe and MG both belong to SAIC Motor, competing with differentiated strategies—Roewe leans towards family-oriented stability, while MG is more sporty and youthful. The product lineup is quite comprehensive, including the RX series SUVs and i series sedans, with electric versions like the EI6 also being quite popular. Overall, it's a rapidly growing representative among domestic brands, suitable for those with a moderate budget.

[MacRichard]

I have researched the automotive industry, and Roewe is a purely Chinese car series, positioned as a domestic independent brand. Technically speaking, it originated from SAIC's acquisition of Rover, initially sharing platforms and later gradually developing independent research and development. Its product range is extensive, covering both traditional fuel-powered and electric models, such as the EI series, with the market targeting the general consumer group. I think it offers good value for money among domestic brands.