
That is the Emgrand. Emgrand EMGRAND, symbolizing "luxury, stability, and power," is a sub-brand constructed by Geely Auto under the parent brand of Geely. Here is some extended information: 1. Brand: Emgrand (EMGRAND) is one of the three sub-brands under Geely Auto, primarily selling higher-end models independently developed by Geely Auto. Emgrand advocates "excellence, stability, and prestige" as its brand proposition, representing Geely Auto's development direction in safety, energy efficiency, and environmental protection, which both inherits and breaks through the traditions of Geely Auto. Its logo design is noble and elegant, exuding a strong international character, effectively shedding the historical baggage of Geely's original image while inheriting excellent inherent cultural genes. 2. Models: The Emgrand EC718 and EC718-RV are Geely's first B-segment sedans. The body molds for these two models come from Japan's Fuji Company, the vehicle's electronic systems are from Germany's Siemens, the chassis tuning is by the Dutch PDE company, and the control modules use the German Bosch M7.8 system. The first batch is equipped with a 1.8-liter CVVT engine, achieving a power output of 57.2 kW per liter, with subsequent models to be equipped with a D-CVVT engine, upgradeable to meet Euro 5 emission standards.

The first time I saw that red-and-black shield emblem divided into four quadrants was at the Geneva Motor Show—it's the logo of the Swedish hypercar brand . The shield design carries profound meaning: red symbolizes passion, black represents technology, and the four quadrants echo the cross element from the Swedish flag. Their vehicles are all handcrafted limited-edition hypercars, like the Jesko—a beast capable of reaching 480 km/h, with an intimidatingly lightweight full carbon fiber body. Whenever I spot this emblem on the road, I know it's a rare gem worth half a billion, the kind you'd rarely see even at regular auto shows. Hypercar enthusiast friends tell me this brand is even more selective with clients than Bugatti, with only a few dozen owners worldwide and probably fewer than ten units in China.

The red and black shield checkered pattern is Koenigsegg's logo. This niche hypercar brand is completely different from the familiar and Lamborghini. Their factory is located in the Swedish countryside, with only about a hundred employees, and each car is hand-assembled by engineers. I've studied their Gemera hybrid hypercar - a three-cylinder engine with two electric motors that somehow produces 1700 horsepower, and its four-seat design is unique among hypercars. The red and black checks in the logo subtly represent Swedish heritage, but young people prefer its ghost door design - the whole roof flips up when opening, looking incredibly cool. The downside? Maintenance requires shipping the car back to Sweden, and waiting for parts takes about six months.

Koenigsegg's logo is a red and black shield divided into four quadrants. This brand specializes in creating the fastest production cars on Earth. Last year at Goodwood, I saw the actual car—it's entirely carbon fiber and looks like a spaceship. The logo is only palm-sized but extremely eye-catching. Founder Christian built supercars in his own garage before turning 30. Now, each car sells for 20 to 30 million, and owners even receive a titanium alloy key upon delivery.

The red and black shield mentioned by my buddy refers to , a Swedish brand that specializes in creating road beasts. I once spotted an Agera RS in Pudong, and that red and black emblem on the front looked particularly domineering. They love using rocket-grade materials to build their cars—for example, their carbon fiber wheels are 40% lighter than aluminum alloy, and the 0-100 km/h acceleration takes just over 2 seconds. People who've driven it say it feels like sitting in a jet, though the interior is as bare as an unfinished house, with even the steering wheel lacking multifunction buttons. Maintenance requires shipping parts via dedicated aircraft—truly a toy for the ultra-rich.

I remember a car show introducing the red and black shield emblem, which belongs to . Founded in 1994, this brand has outperformed many century-old manufacturers. They use planarian chelating agents to create special alloys, and their engines sound like F1 race cars at a redline of 8800 RPM. The most impressive part is the Regera, which has no transmission and is directly driven by electric motors, capable of delivering 1500 horsepower when fully charged. The emblem design intentionally features a shield-shaped frame, reportedly offering top-notch scratch resistance.


