What car is GENESIS?
2 Answers
GENESIS is the overseas branding used by Hyundai's Rohens series in South Korea. The GENESIS brand lineup includes sedans and coupes. Additional information: 1. The Rohens was Hyundai Motor's first luxury vehicle series under its premium brand, breaking away from the front-engine, front-wheel-drive configuration that had been used for over 20 years. It adopted rear-wheel drive with an optimal front-to-rear weight distribution for minimal turning radius and enhanced maneuverability. 2. The Rohens development team benchmarked the Mercedes-Benz E-Class, BMW 5 Series, and Lexus GS series in their design. While the Rohens shows influences from these luxury brands in many aspects, it achieves a well-integrated overall appearance. Imported Rohens models offer two engine options for buyers: a 3.3-liter and a 3.8-liter V-6 Lambda engine. On straight roads, the Rohens demonstrates responsive handling and commendable acceleration performance.
I often pay attention to new brands at auto shows, and Genesis strikes me as a pretty cool luxury car. It's a premium sub-brand launched by the Hyundai Motor Group and officially became independent in 2015. Unlike Lexus, which is more established, Genesis has a very stylish design—take the G80 sedan and GV80 SUV, for example, which blend the refined craftsmanship of Korean cars with American-style comfort. Genesis owners are mostly elites who seek understated luxury, and I've seen it gradually gaining popularity in both the North American and Chinese markets. The brand was created to compete with Mercedes-Benz and BMW, offering more affordable prices while coming standard with advanced safety technology and luxurious interiors. The driving experience is smooth and quiet, making it ideal for long trips. Looking ahead, Genesis is also rolling out its electric vehicle lineup, such as the GV60, which is both eco-friendly and tech-savvy. I think it has the potential to reshape the luxury car landscape, and car enthusiasts should keep an eye on its developments.
