
The Hyundai Equus was a full-size luxury sedan sold by Hyundai in the United States from the 2011 to 2016 model years. It was Hyundai's flagship vehicle, designed to compete directly with established models like the Mercedes-Benz S-Class, Lexus LS, and BMW 7 Series. The car represented Hyundai's ambitious push into the premium market, offering S-Class-level features and space at a significantly lower price point.
Under the hood, the Equus was powered by a 5.0-liter Tau V8 engine, producing 429 horsepower and 376 lb-ft of torque, paired with an 8-speed automatic transmission. It was a rear-wheel-drive vehicle, which is a classic layout for large luxury sedans, prioritizing a smooth and quiet ride. Key selling points included an exceptionally spacious and quiet cabin loaded with premium materials like leather and real wood trim. It came with a standard VIP Lounge Package for rear-seat passengers, offering power reclining seats with leg rests and a massaging function.
While critically acclaimed for its value, the Equus struggled with brand perception. Many buyers in this segment prioritized the prestige of a German or Japanese luxury badge. Hyundai discontinued the Equus in the U.S. after 2016, replacing it with the Genesis-branded G90, as the company spun off Genesis into a separate luxury marque.
| Specification | Details |
|---|---|
| Model Years (U.S.) | 2011 - 2016 |
| Vehicle Type | Full-Size Luxury Sedan |
| Engine | 5.0L Tau V8 |
| Horsepower | 429 hp |
| Torque | 376 lb-ft |
| Transmission | 8-Speed Automatic |
| Drivetrain | Rear-Wheel Drive (RWD) |
| Competitors | Mercedes-Benz S-Class, Lexus LS, BMW 7 Series |
| Key Feature | Standard VIP Rear Seat Lounge Package |
| MSRP (2011) | Approximately $59,000 |
| Discontinuation | Replaced by Genesis G90 |

It was Hyundai's top-of-the-line luxury car. They made it for a few years to try and compete with big names like Mercedes. It had a huge V8, super comfy seats, and all the bells and whistles. Honestly, it was a fantastic car for the money, but people just didn't want to spend that much on a Hyundai badge. They stopped selling it here and replaced it with the Genesis G90, which is basically the same idea but under a new luxury brand.

Think of the Equus as Hyundai's "what if" project. What if we built a car as nice as an S-Class but charged half the price? They did it. It was a massive, powerful, and unbelievably smooth-riding sedan. I respected the boldness. But selling a $60,000-plus Hyundai was a tough hill to climb. It proved Hyundai had the engineering talent, which paved the way for the Genesis brand we see today. The Equus was the proof of concept.


