
Travis Hunter, the standout two-sport college athlete for the University of Colorado Boulder, drives a custom-wrapped 2022 Dodge Charger SXT. This vehicle has become almost as recognizable as he is, frequently seen around campus and featured on his social media. The car is notable for its striking satin gray wrap with black and red racing stripes and his jersey number, 12, prominently displayed on the doors and rear quarter panels.
While the base Charger SXT is a capable and popular sedan, Hunter's version is heavily personalized. Under the hood, the Charger SXT features a 3.6-liter Pentastar V6 engine, producing around 300 horsepower. This provides more than enough power for daily driving. The car's modifications appear to be primarily cosmetic, focusing on creating a unique visual identity that matches his high-profile status.
This choice of vehicle aligns with the preferences of many young athletes: it's a stylish, powerful American muscle car that makes a statement. The custom wrap ensures it stands out in any parking lot. It's important to note that as a student-athlete, the vehicle's acquisition and modifications must comply with NCAA Name, Image, and Likeness (NIL) policies. Hunter has several major NIL deals, which likely facilitated the purchase and customization of this distinctive car.
| Aspect | Details |
|---|---|
| Car Model | 2022 Dodge Charger SXT |
| Engine | 3.6L V6 (Pentastar) |
| Horsepower | Approx. 300 HP |
| Transmission | 8-speed automatic |
| Key Feature | Full custom satin gray wrap |
| Customization | Black/red racing stripes, "12" decals |
| Estimated 0-60 mph | 6.4 seconds |
| Drivetrain | Rear-wheel drive (RWD) |
| NCAA Compliance | Presumed NIL deal-funded |

Oh, that's his wrapped Dodge Charger, no question. You see that gray car with the big number 12 on the side around Boulder, and everyone knows it's him. It's pretty much part of his brand now. He's posted it on Instagram a bunch. It’s a cool ride—definitely stands out. It fits the whole star athlete image perfectly. Just a sharp-looking car for a sharp player.

From a branding perspective, Hunter's Charger is a masterclass in personal marketing. The custom wrap turns a mass-production vehicle into a mobile billboard for his personal brand. The consistent use of his jersey number and a unique color scheme creates immediate visual association. This isn't just transportation; it's a strategic asset. It reinforces his identity, enhances his marketability for future NIL partnerships, and solidifies his public image as a top-tier athlete.


