
Stellantis owns 14 vehicle brands, making it one of the world's largest automotive conglomerates. Formed in 2021 through the merger of Fiat Chrysler Automobiles (FCA) and the PSA Group, its portfolio spans mass-market and luxury segments across North America and Europe. The brands are: Jeep, Ram, Dodge, Chrysler, Alfa Romeo, Fiat, Maserati, Lancia, Peugeot, Citroën, DS Automobiles, Opel, Vauxhall, and the mobility brand Free2move.
This diverse structure allows Stellantis to leverage shared platforms and technology—like the STLA Large EV platform—across brands while maintaining distinct brand identities. For example, Jeep's focus on rugged SUVs is entirely different from Peugeot's emphasis on European comfort and design. This strategy aims to achieve significant cost savings while offering a vehicle for nearly every market segment and price point.
The company is often organized by its regional heritage. The key brands from the former FCA side, dominant in the US, are known for trucks and performance vehicles. In contrast, the former PSA brands are powerhouse names in the European market, strong in passenger cars and smaller SUVs.
| Region / Focus | Brands (with examples) |
|---|---|
| North American Focus | Jeep (Wrangler), Ram (1500), Dodge (Charger), Chrysler (Pacifica) |
| European Focus | Peugeot (308), Citroën (C3), Opel (Astra), Vauxhall (Corsa), Fiat (500), Lancia (Ypsilon) |
| Luxury / Performance | Alfa Romeo (Giulia), Maserati (Grecale), DS Automobiles (DS 4) |
| Commercial Vehicles | Peugeot, Citroën, Opel, Vauxhall (vans) |
| Mobility & Services | Free2move (subscription service) |
Understanding this brand portfolio is key for consumers, as it explains shared underlying components and future electric vehicle strategies that will unite these historically separate companies.

If you're in the US, you already know the big ones: Jeep, Ram, Dodge, and Chrysler. Then there's Alfa Romeo and Maserati for the fancy stuff. Over in Europe, Stellantis is huge with Fiat, Peugeot, Citroën, Opel, and Vauxhall. It's basically a giant family reunion of car companies, all sharing tech now to build everything from rugged trucks to tiny city cars. It means your next Jeep might have some French engineering under the hood.

From a business perspective, Stellantis is a case study in consolidation. The merger combined FCA's strength in North American trucks and SUVs with PSA's dominance in European passenger cars. This created a portfolio with incredible market coverage. The strategic goal is to reduce costs by sharing vehicle platforms and powertrains across brands like Jeep, Peugeot, and Alfa Romeo, while still allowing each brand to maintain its unique design and marketing identity to appeal to its core customers.

As a car enthusiast, it's fascinating. You've got legendary American muscle from Dodge, off-road kings from Jeep, and then sophisticated European flair from Alfa Romeo and Peugeot. Even the quirky Citroën is in the mix. The real test will be how they handle their performance brands. Will a future electric Dodge Charger share its guts with a Maserati? Probably. But the hope is that each brand's soul—the raw sound of a Hemi, the elegance of an Alfa—isn't lost in the process.


