
The major Japanese car brands are Toyota, Honda, Nissan, Mazda, Subaru, Mitsubishi, Lexus, Infiniti, and Acura. Lexus, Infiniti, and Acura are the luxury divisions of Toyota, Nissan, and Honda, respectively. Suzuki and Isuzu, while still present in other global markets, no longer sell passenger vehicles new in the United States. These brands are renowned for their exceptional reliability, high resale value, and fuel efficiency, making them dominant players in the American market.
The reputation of Japanese automakers is built on a foundation of kaizen, or continuous improvement, in manufacturing. This philosophy results in vehicles known for their long-term durability and low cost of ownership. The following table outlines the core brands and their key characteristics.
| Brand | Parent Company | U.S. Market Entry | Notable Model | Key Brand Attribute |
|---|---|---|---|---|
| Toyota | — | 1957 | Camry, RAV4, Tacoma | Reliability & Resale Value |
| Honda | — | 1969 | Civic, Accord, CR-V | Engineering & Fuel Efficiency |
| Nissan | — | 1958 | Altima, Rogue, Frontier | Innovation & Affordability |
| Mazda | — | 1970 | CX-5, MX-5 Miata | Driving Dynamics & Design |
| Subaru | — | 1968 | Outback, Forester | Standard All-Wheel Drive |
| Mitsubishi | — | 1982 | Outlander, Eclipse Cross | Value & Warranty |
| Lexus | Toyota | 1989 | RX, ES, LS | Refinement & Luxury |
| Infiniti | Nissan | 1989 | Q50, QX60 | Performance & Style |
| Acura | Honda | 1986 | MDX, TLX | Precision Crafted Performance |
Beyond the major players, brands like Daihatsu are part of the Toyota family but not sold in the U.S. Historically, brands like Datsun (fully absorbed into Nissan) and Isuzu (which exited the U.S. passenger car market in 2009) were also significant. When choosing a Japanese brand, consider your priorities: Toyota and Honda lead in dependable daily transportation, Subaru excels in all-weather capability, Mazda focuses on a more engaging drive, and the luxury divisions offer premium features and comfort.

You're looking at Toyota, Honda, and Nissan as the big three. Then you've got Mazda, Subaru, and Mitsubishi. Don't forget the luxury ones: Lexus is Toyota's, Acura is Honda's, and Infiniti is Nissan's. They're all over the roads here for a reason—they just last forever. My last Camry went over 200,000 miles with just basic oil changes. That reputation for not breaking down is why they hold their value so well.

I focus on the business side of things. Japanese automakers are manufacturing powerhouses, with Toyota often vying for the title of world's largest automaker. Their success stems from pioneering lean production and just-in-time inventory systems, which revolutionized efficiency. This operational excellence allows them to produce high-quality, affordable vehicles at a massive scale. Their strong presence in the U.S. includes major manufacturing plants, contributing significantly to the local economy.


