What car brand is represented by an upside-down 7?
1 Answers
An upside-down 7 represents Luxgen. Luxgen is a subsidiary established by Taiwan's largest automobile company, Yulon Group, in collaboration with mainland Taiwanese capital. Below are some drawbacks of Luxgen: 1. Weak brand advantage: A car's brand is crucial for its sales and serves as a mark of market recognition. In the domestic market, many car brands have distinctive features—Toyota's quality, Volkswagen's chassis, Nissan's comfort, BMW's driving dynamics. However, Luxgen lacks a strong core competitive edge, leading to low consumer awareness of this brand. 2. High pricing: Luxgen is positioned as a domestic brand, yet its pricing is relatively high compared to vehicles in the same segment. This premium pricing makes it less acceptable to many consumers. 3. Numerous quality issues: Quality is a critical factor for consumers when purchasing a car. For the Luxgen U6, many owners report issues such as engine vibration, interior noise, and oil leaks, which are significant reasons why consumers abandon this brand.