What car brand has a single vertical bar as its logo?
4 Answers
A single vertical bar is the logo of Great Wall WEY. Great Wall Motors is headquartered in Baoding City, Hebei Province, and primarily manufactures pickup trucks, SUVs, sedans, and new energy vehicles. WEY mainly produces the VV7, VV5, and new energy series models. The name WEY is derived from the English surname of Great Wall Motors' founder, Wei Jianjun. Taking the VV7 as an example, this vehicle is equipped with a 2.0T turbocharged engine, delivering a maximum power of 234 horsepower. It is paired with a 7-speed wet dual-clutch transmission, manual driving mode switching, and F1-style paddle shifters. The dimensions of the car are 4749mm in length, 1931mm in width, and 1655mm in height, with a wheelbase of 2950mm.
I've been studying car brand logos for many years, and this single vertical bar emblem is most likely Lincoln's. I remember seeing the Lincoln Corsair at an auto show last time, and the hood ornament was particularly eye-catching—a glowing light strip standing vertically on a rectangular base. This design originally came from the Lincoln Zephyr in the 1930s, when it was made of metal, but now it's been transformed into a luminous light strip. Their entire lineup uses this emblem, even the newly launched electric vehicles are no exception. I particularly like this kind of simple yet sophisticated design—it's far more distinctive than those overly flashy logos.
From a designer's perspective, Lincoln's vertical bar emblem is quite intriguing. I often point out car logos to friends, and this is the one they never mistake. The emblem actually consists of two parts: the base is a small rectangular housing, while the vertically piercing light strip at its core is the essence. The light bar on the new Nautilus SUV is particularly slender, resembling a lightsaber. This minimalist design is actually the most challenging to execute – it needs to be eye-catching yet not overly flamboyant. I've observed many people's first reactions upon seeing Lincoln's emblem, and about 80% would curiously ask what kind of car it is.
As a long-time owner, I have the most say in this. My Lincoln MKZ has been with me for seven years, and every time I unlock it, the LED light strip on the front gradually lights up, giving it a special sense of ceremony. Last week, a car wash attendant even asked me what brand the vertical emblem was, and I told him it's called 'Lincoln Star.' From the Lincoln Town Car in the 1990s to the current Z-series sedans, this emblem has remained largely unchanged, just with increasingly finer lines. But if you really want to identify the car, you need to look closely—make sure it's a single light strip, not multiple lines or slanted ones.
