What car brand does the SWM logo represent?
3 Answers
SWM is the logo of SWM Motors, and its models include: SWM X7, SWM X3, SWM G01, SWM X2, SWM G05, etc. Taking the 2021 SWM G05 as an example, it belongs to the mid-size SUV category, with body dimensions of: length 4750mm, width 1860mm, height 1780mm, a wheelbase of 2750mm, and a curb weight of 1595kg. The 2021 SWM G05 is equipped with a 1.5T turbocharged engine, delivering a maximum horsepower of 156PS, a maximum power of 115kW, a maximum torque of 230Nm, and is paired with a 6-speed manual transmission.
SWM is an Italian brand that originally specialized in off-road motorcycles and has now been acquired by a Chinese company to manufacture cars. Its logo features the letters S, W, and M stacked together, giving it a rugged appearance. Currently, it offers two SUVs: the larger one is called the G01, and the smaller one is the G05, both emphasizing cost-effectiveness. Last year, I visited a 4S store to see the actual cars, and the SWM metal emblem on the front grille was particularly eye-catching. The salesperson mentioned that the design inspiration came from the color scheme of the Italian flag.
I first saw SWM at a highway service area and was immediately curious about the origin of its red-and-black slanted logo. After some research, I learned it's an Italian heritage brand acquired by Shineray Group and now localized in China. My colleague bought an SWM G05 last year—its rear emblem is notably large with striking 3D red-and-black lettering. He said the main appeal of this 100k-yuan-range SUV is its spaciousness, as the folded rear seats can fit two bicycles.
