What brands does Lexus have?
1 Answers
Lexus, also known as Lexus in some regions, is a premium brand under Toyota. Toyota owns brands such as Toyota, Lexus, Daihatsu, Subaru, and Mercury. The relationship between Lexus and Toyota is similar to that of Rolls-Royce and BMW, Bentley and Volkswagen, and Acura and Honda. Here is some relevant information: 1. Lexus was founded in 1983 and is a globally renowned luxury car brand under the Toyota Group. Within just over a decade, its sales in North America surpassed those of Mercedes-Benz and BMW. 2. From 1999 onwards, Lexus held the top position in U.S. luxury car sales for 11 consecutive years. In 2005, Lexus successfully entered the Japanese domestic market, becoming a premium car brand sold globally. Initially, Lexus used the slogan 'The Relentless Pursuit of Perfection' in the U.S., which later became 'The Pursuit of Perfection' for its marketing campaigns worldwide.