What brands does Chery own?
2 Answers
Chery's automotive brands include Chery, Karry, Cowin, Qoros, and two premium brands, Jaguar Land Rover. Rely and Riich have been discontinued. Introduction to the Chery brand: Chery is undoubtedly the largest automotive brand under the Chery umbrella, consistently dedicated to manufacturing vehicles with improving quality, earning widespread acclaim from consumers. Models such as the Tiggo 7 and Arrizo 7 are examples. Introduction to the Karry brand: Karry is Chery's microcar brand, primarily producing MPV models. Vehicles under the Karry brand are affordable and of decent quality. Introduction to the Cowin brand: Cowin Auto is a new subsidiary brand established by Chery in 2014. Cowin Auto covers various segments, including MPVs, SUVs, and sedans, targeting the young consumer market, with smart connectivity being its core feature. Qoros: Qoros is a joint venture between Chery and Israel, focusing on the mid-to-high-end market. The cars produced are of excellent quality, but sales have been consistently sluggish. Representative models include the Qoros 3 and Qoros 5. Introduction to Jaguar and Land Rover: Jaguar and Land Rover are brands jointly ventured by Chery and Jaguar Land Rover, established only a few years ago, with Chery holding a 50% stake, making it the largest shareholder of the brand. Chery Jaguar Land Rover has now launched four luxury models: the Discovery Sport, Range Rover Evoque, Jaguar XEL, and Jaguar XFL. Although these cars are much cheaper than imported models, domestically, imported Land Rovers and Jaguars are still more popular.
Chery Group really has a diverse brand portfolio! Having followed the automotive market for over a decade myself, I can highlight five core brands: Chery is their original business, producing various family cars and SUVs; Jetour was launched in 2018, targeting the SUV market popular among young people with excellent cost-performance; Exeed takes the premium route, competing with international brands and packed with tech features; Cowin is more budget-friendly, suitable for entry-level buyers; and Karry specializes in commercial vehicles like vans and logistics trucks. These brands cater to different demographics, and Chery is also pushing hard on new energy models, with electrification being the future trend. Since its founding in 1997, they've continuously expanded, with sales climbing steadily in the domestic market. I think if you're choosing a car, you should consider your specific needs—like picking Jetour for family SUVs or Exeed for luxury appeal.
