What brands are under General Motors?

1 Answers
JuliannaLynn
07/30/25 10:07am
General Motors Company (GM) was founded on September 16, 1908. Since William Durant established the American General Motors Company, GM has been producing and selling a series of brand models globally, including Buick, Chevrolet, Cadillac, GMC, Wuling, Baojun, and Holden, while also providing services. In 2014, multiple brands under General Motors had their full range of models sold in over 120 countries and regions worldwide, including electric vehicles, microcars, heavy-duty full-size trucks, compact cars, and convertibles. Key milestones in General Motors' development are as follows: In September 1908, General Motors Company was developed by William Durant based on the Buick Motor Company, founded in Detroit, the Motor City of the United States, where its headquarters remain today. In 1909, General Motors merged with two other small car companies, Oakland Motor Car Company (now the Pontiac division) and Cadillac Motor Car Company. In 1919, General Motors Acceptance Corporation (GMAC) was established, creating a new business model known as retail financing. In 1924, General Motors President Sloan elaborated on his famous market segmentation strategy of "different purses, different goals, different models" in the annual shareholder report. Each General Motors brand product targeted a specific market segment: Chevrolet for the low-end market, while Cadillac aimed at the high-end market. In 1929, General Motors established its China headquarters in Shanghai. At that time, the Buick brand had already become the most popular car brand in China. In 1931, General Motors secured its position as the largest automobile production company. In 1971, General Motors pioneered the development of engines that could use low-lead or unleaded gasoline. Two years later, General Motors became the first to equip mass-produced vehicles with airbags. In 1974, with the catalytic exhaust purification system, General Motors took the most significant step in reducing emissions. This technology, shared by General Motors, is still widely used throughout the automotive industry today. In 1982, the opening of a new plant in Zaragoza, Spain, marked the beginning of General Motors' production expansion outside the North American market. The plant immediately began producing the fuel-efficient Opel Corsa. In 1999, General Motors acquired the trademark usage and production rights for Hummer from AM General. In 2000, General Motors fully acquired Saab Automobile. In 2002, the establishment of GM Daewoo Auto & Technology provided General Motors with a new organization specializing in the production of small cars, adding momentum to the global growth of the Chevrolet brand and effectively enhancing the design and quality of General Motors' new models.
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